We are excited to announce that the Indiana School Counselor Association (ISCA) is beginning a new chapter with a refreshed identity: moving forward, we will be known as INSCA – the Indiana School Counselor Association.

This change is part of a broader strategic rebranding effort aimed at clarifying our identity, reducing confusion, and strengthening our presence both regionally and nationally.

Why the Change?

The acronym ISCA is currently shared by several other state school counselor associations, including those in Idaho, Illinois, and Iowa. While we share common goals with our colleagues across the country, the overlapping use of "ISCA" has increasingly led to confusion among members, community partners, and external collaborating entities—especially in digital spaces, at conferences, and in professional communications. This confusion has sometimes inadvertently resulted in misdirected inquiries, mistaken affiliations, and diluted visibility for Indiana’s school counselors.

By adopting INSCA, we aim to:

• Clearly identify Indiana as our home and focus;

• Eliminate acronym overlap that causes unnecessary competition for online attention, engagement, and resources;

• Create a more distinct and memorable brand that represents the unique strengths and voice of Indiana’s school counseling community, especially at the state level.

What’s Next?

We will be rolling out the INSCA name and updated branding across our website, social media, email communications, and official documents over the coming weeks. You’ll continue to see the same dedicated leadership, programming, and advocacy you’ve come to expect—now with a clearer, stronger identity to match.

We thank you for your continued support and commitment to our mission of empowering Indiana’s school counselors to lead with excellence and compassion. We look forward to the opportunities this rebranding will bring and to continuing our work together—now as INSCA.